Consumers' interest in local food and local outdoor experiences has grown immensely, from community-supported agriculture (CSA) and other online ordering, delivery and on-farm pickup options, to visits to farm stands, U-pick operations and other family-friendly socially distanced outdoor activities.
Pivoting to these new marketing channels opens new revenue opportunities for farmers and ranchers across California and the nation. But each new marketing channel also demands new skills and connections.
To help build growers' skills to embrace these market channels, the University of California Sustainable Agriculture Research and Education Program (UC SAREP) at UC Agriculture and Natural Resources is partnering with the Community Alliance of Family Farmers (CAFF) and expert growers across California to offer the free webinar series Agritourism and Direct Sales: Best practices in COVID times and beyond.
Through 8 one-hour virtual trainings held this spring, participants will learn about best practices for implementing a variety of direct-to-consumer sales approaches. These trainings are offered to anyone interested in learning more about direct-to-consumer sales and agritourism. Topics and dates are:
- Getting started with community supported agriculture
Tuesday February 23, 11am–12pm
- Best practices for U-pick operations
Monday March 8, 3-4pm
- Operating a safe, healthy and successful farm stand
Monday March 22, 3-4pm
- Best practices for visitor interaction with animals
Monday April 5, 3-4pm
- Best practices for farm tours, workshops and farm-based education
Monday April 19, 3-4pm
- Online sales options and methods
Monday May 3, 3-4pm
- Creative marketing and staying connected with social media
Monday May 17, 3-4pm
- Community collaboration – farm trails, tourism partners and more
Monday May 24, 3-4pm
Register at sarep.ucdavis.edu/agritourism2021
Penny Leff, UC SAREP, firstname.lastname@example.org, (530) 902-9763